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Urban Industrial: Loft Apartment in Jersey City Turns to Vivacious Color

Finding that pleasing balance between modern urban refinement, a bold splash of color, textural contrast and a strong element of industrial design, this Loft Apartment in Jersey City charms you with its spirited personality. If there is one perfect word to describe this gorgeous home, then ‘cheerful’ would definitely be it, as it literally puts a smile on your face with its use of bright hues, graphic patterns and an air of eclectic electricity! Designed by The New Design Project, the stylish apartment also houses some easily recognizable midcentury masterpieces, along with modern lighting delights that add to the sophisticated narrative.

Exposed brick walls and wooden ceiling beams dominate the backdrop in the living room here, and the designers wished to take the focus away from these distinctly industrial elements by adding colorful velvet armchairs and striped black and white rug from IKEA. Pops of orange and green dominate the setting, with quirky decorative pieces like the wall-mounted bikes and custom artwork perfectly complementing this eclectic mix. The dining room with its Tom Dixon Copper pendants and the living room with striking George Nelson lights showcase a distinct personality that leaves an indelible impression.

The clever use of attractive accents and ethnic art pieces continues in the bedroom as well, even though the white and blue backdrop is far more contemporary and neutral. Creating a dashing and daring alchemy of distinctly different styles and doing so with effortless panache, this is an apartment that reflects the bubbly personality of its young owners! [Photography: Alan Gastelum]

Sherry Nothingam

Sherry is a blogger who loves to live her life to the fullest. She enjoys everything associated with design, décor and stylish modern trends. Born in California, Sherry has grown up on open ranches and in a wild setting, which has defined her taste for design and developed her interest in examining how structures and homes interact with the beauti[...]

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